MKT301A-Homework Essay Example | Topics and Well Written Essays - 500 words

MKT301A-Homework - Essay Example By 2013, the world’s Internet population was estimated at 2.4 billion users (Lamb, Hair and McDaniel, 2013). This implies that two-fifth of the world’s population is online. In this regard, both the videos and textbook are of the opinion that Internet advertising can reach a wider customer base at once, since anyone who is online across the globe can access information. They also point out that web-based advertising is used in almost all the industry sectors. One of the most important and obvious benefit of online business marketing is convenience and flexibility something which both the videos by and the book Marketing by Grewal and Levy agree with. With Internet availability, one can sell and order products globally, thus driving brand awareness. Both the print and electronic information sources on Internet marketing posit that social networks (Facebook, LinkedIn), video-sharing sites (YouTube), micro-blogging sites (Twitter), and photo sharing (Instagram), among many others increase product awareness and enhance customer rapport, allowing for an increase in sales as well as customer’s loyalty. The other similarity between information in the videos and information in the textbook is that the use internet advertising is much cheaper than the traditional promotional and advertising activities. The textbook clearly shows the link between the benefits of using social networks to any business enterprise. On the other hand, the videos on internet marketing do not outline how web-based marketing strategies allow a firm to take advantage of social media, for instance, Facebook, My Space, LinkedIn, and Twitter to market its product. While the videos do not mention anything about the cost, the textbook argues that the Internet is a versatile and highly flexible advertising medium because changes can be made to the ads without incurring much additional cost. The other difference is that while the videos start by giving a background information about online

M&S Lingerie ad 'Socially Irresponsible' Essay Example | Topics and Well Written Essays - 1000 words

M&S Lingerie ad 'Socially Irresponsible' - Essay Example The article compares this image to another recently banned image used by Lynx, for the same sexually suggestive reasons. The Advertising Standards Agency (ASA) is cited as beginning to take a tougher approach on these issues, backed by David Cameron in a bid to stop unregulated sexual imagery. This comes at a time when the Prime Minister himself is trying to uphold ‘family values’ and thus the advertisement industry is being required to comply with these new political ideas. This issue has wider implications because it involves the marketing industry as a whole as well as calling into question ethical theory and social responsibility for companies. Schlegelmilch & Oberseder (2010) have examined ethical trends in marketing (through the use of several types of marketing literature) and found the following: a generally increasing appreciation of ethical and moral issues in marketing (see figure 1), an increase in sexual imagery issues within ethical marketing, an increased understanding of the ethical needs associated with different religious and social groups, and an increased role for the internet in ethical marketing debates Figure 1 – The number of ethics related articles found in various marketing journals throughout recent decades; showing an increasing trend (Schlegelmilch & Oberseder, 2010) This general increase in scholarly articles about the ethics of marketing, as well as the evidence from the original article that the ASA is taking an increased interest in the reduction of available sexual imagery is interesting. Firstly, it suggests that there is an increased need for marketing companies to ensure that their images are socially appropriate without losing any of the impact factor needed to be effective. Secondly, it suggests that overly sexual imagery may not have the desired effect on the customer, and may have a ‘turn-off’ factor above a certain level. Finally, the evidence suggests that sexual imagery needs to be con fined to the appropriate avenues, rather than being used in outdoor advertisements like this Marks & Spencers advertisement. Interestingly, this was not the only article about the links between marketing and social effect to be published in Marketing Week recently. Another article describes the banned Final Destination poster involving disturbing imagery (see Figure 2) with a skull being shattered by steel rods (Johnson, 2011). Again, this image was for use in the public domain in outdoor locations, easily seen by children. The advertisement series was banned for being disturbing and showing horrific imagery where it was not appropriate. Again, this shows a growing concern about the type of advertising imagery available in the public domain and a need to show concern for who may be able to view this imagery. It also suggests that sexual imagery is not the only target for responsible marketing, and all types of image should be considered before release. Again, it must be noted that i mages need to fall within a small threshold of effectiveness and social responsibility (Sen & Bhattacharya, 2001). Research by Robin & Reidenbach (1987) suggests that many marketing directors believe that there should not be an issue between social responsibi

Jane Eyre and Social Class Essay Example for Free

Jane Eyre and Social Class Essay Life is made up of routines and patterns. Every human being has their own unique system of how they carry themselves through the day. These systems are how we survive, and they tend to become part of our subconscious. But there are those who get so caught up in their own conformity that daily life becomes much more demanding than it should be. The results of this perpetual routine can cause someone to forget who they are as a person, and what they are meant to do outside of daily life. Due to the foreboding repetition of their own daily lives, the protagonists in both Hamlet and Waiting for Godot neglect their true purpose, which suggests holding back can be destructive to oneself. In Waiting for Godot, Vladimir and Estragon experience each day as it passes without any happenings and with this transition comes their demise. The pair can be described as two interchangeable characters who share the same routine. Even from the beginning of the play, Vladimir and Estragon often argue back and forth. VLADIMIR. It hurts? ESTRAGON. Hurts? He wants to know if it hurts! VLADIMIR. No one ever suffers but you. I don’t count. I’d like to hear what you’d say if you had what I have. ESTRAGON. It hurts? VLADIMIR. It hurts! He wants to know if it hurts! (Beckett 3). Textual repetition between the two is already a sign of something repeating in the lives of our protagonists. Following the basic structure of all stories there is conflict, and with conflict comes the desire to leave. ESTRAGON. Let’s go. VLADIMIR. We can’t. ESTRAGON. Why not? VLADIMIR. We’re waiting for Godot. (Beckett 8). The act of waiting is redefined by the two men who do it day by day. There is no evidence of whom or what Godot is, or what he means to the men. We do not see that there are any physical barriers that are preventing Vladimir and Estragon from getting up and moving on with their lives. All that matters is that everything in the finite lives of these two men depends on the arrival of this mysterious figure. A radical version of Vladimir and Estragon is seen in the characters of Pozzo and Lucky, who have a daily reappearance in the lives of Vladimir and Estragon. Pozzo is the extreme version of Vladimir, since he is the impulsive, more right-brained one. Lucky is the extreme version of Estragon, since he is the left-brained, more intellectual of the two. However, they represent getting through life with someone else just like Estragon and Vladimir. Relating Pozzo and Lucky even more so to Vladimir and Estragon, Pozzo also has a moment of doubt as to whether or not he shall leave this place. â€Å"I don’t seem to be able†¦ (long hesitation)†¦ to depart.† (Beckett 50). The uncertainty of leaving anticipates the same way that Vladimir and Estragon are left waiting at the end of each act. Despite actually admitting that he can’t seem to leave, Pozzo actually does manage to leave, unlike Vladimir and Estragon who remain even as the curtain falls. In Pozzo and Lucky there is an extreme reflection of Vladimir and Estragon, while the messenger represents false hope. He comes only to tell the pair â€Å"Mr. Godot told me to tell you he won’t come this evening but certainly to-morrow.† (Beckett 55). After learning of this, Vladimir and Estragon acknowledge that they both want to leave. The dialogue of â€Å"We’re waiting for Godot† repeats, yet the fact that â€Å"Godot† is not coming tonight is still not strong enough for them to take any direct action. Instead they are left to wait upon their fate from someone or something else to act on. As Hamlet becomes more obsessed with avenging his father, he begins to see more of his own downfall as time passes. Seeing the ghost of his father raises Hamlet’s suspicions of the whole kingdom. Thinking that people will write it off as grief, Hamlet acts strangely, hoping that this will help him catch Cladius as the one who murdered his father. But all this acting and waiting takes up precious time that Hamlet simply does not have, especially as a prince who is not living up to all of his potential. At the same time,  his lover, Ophelia, is forbidden to see him. Ophelia’s father Polonius takes notice of Hamlet’s apparent madness, and tells the king and queen â€Å"Your noble son is mad/ Mad I call it /for, to define true madness, / what is’t but to be nothing else but mad?† (II.ii.92-94). Now it is more about just Hamlet acting mad as a means of trying to catch Cladius, but his madness becomes so realistic that other people in the kingdom take n otice. When Cladius later inquires Hamlet about his state of mind, he replies that he is â€Å"Excellent, i’faith/of the chameleon’s dish/ I eat the air/ promise-crammed† (III.ii.84-86). Since it is not the typical response one would give when one is asked about how they are doing, it only serves to further confirm the fear that Hamlet is going mad. These outrageous acts only push Hamlet further away from his true self. The central point of Hamlet’s waiting and delaying of action is expressed with his â€Å"To be or not to be† soliloquy. A significant amount of time is passing, and Hamlet has thus seen the ghost of his father and knows what he must do. Yet he asks himself about suicide, and weighs the moral outcomes of living and dying. â€Å"Whether ’tis nobler in the mind to suffer/The slings and arrows of outrageous fortune,/ Or to take arms against a sea of troubles,/ And, by opposing, end them?† (HAM.III.i.58-61). Even when he considers suicide as a viable option, he questions what happens in the afterlife. If Hamlet therefore chooses to not commit suicide, is he delaying a possibly better life after he dies? He then turns to philosophy as a way to choose between killing Cladius or killing himself. But either path he chooses won’t end or solve his misery. â€Å"And enterprises of great pith and moment/With this regard their currents turn awry,/And lose the name of action.† (HAM. III.i.87-89). With Hamlet, it is evident that despite how miserable he is, he continually ignores any sort of action that can be taken to put an end to this misery. He forgets that he is still the prince and has a significant say it what can be done. The true Hamlet and his purpose are so far gone from his mind that he contemplates things such as suicide. He waits too long for an outside action to push him forward in the right direction, instead of taking the first step himself. In order to deal with the tasks of regular life, humans have been known to  set up routines of how they believe they should go about their day. Each pattern is unique, and they nearly always consist of repetition. These systems become a part of us as we go on. But when routines become more than just something we follow and they become who a person is, life becomes a lot more difficult than it needs to be. In both Hamlet and Waiting for Godot, the protagonists become their routines, and in this they destroy themselves and lose sight of their true purpose. The product of their blindness to the outside contaminates their souls and leaves them trapped in their own destructive ways. Works Cited Beckett, Samuel. Waiting for Godot. New York: Grove, 1954. Print. Shakespeare, William. Hamlet. New York: Washington Square, 1992. Print. The New Folger Library Shakespeare. Due to the foreboding repetition of their own daily lives, the protagonists in both Hamlet and Waiting for Godot neglect their true purpose, which suggests holding back can be destructive to oneself. In Waiting for Godot, Vladimir and Estragon experience each day as it passes without any happenings and with this transition comes their demise. As Hamlet becomes more obsessed with avenging his father, he begins to see more of his own downfall as time passes. The product of their blindness to the outside contaminates their souls and leaves them trapped in their own destructive ways.

HNES Native Species Gardens Misrepresentation and Dismissal of Exotic

Public green spaces are complementary areas in urban centers, designed to create recreational space for public use and cultivate-natural scenery. There are many public green spaces on York University's Keele campus such as the woodlots, the green roof near Ross building, Passy garden, Maloca community garden, and HNES Native Species Garden. The Native Species Garden is a naturalization project founded in 2005, in front of the Health, Nursing and Environmental Studies building. The project led by Dr. Gerda Wekerle and various members of the Environmental Studies Faculty, and grounds management staff to propagate native species as there are many exotic species on campus. Although, the objective is pure and beneficial to the ecology of the campus, the ramifications are lacklustre. The garden invites xenophobic principles, formulates stereotypes and cultivates misinformation about exotic species. The purpose of this essay is to discuss the different images of exotic species and the integ ration of these species into public green spaces on campus. Exotic species -sometimes invasive- are organisms either moved via human disturbances or geological and meteorological events, often displacing species from their habitat. Yet, the word "invasive" is attached to exotics as a negative construct without considering advantages or disadvantages of the plants to humans and the environment. The story of exotic species is learned as a militaristic metaphor and Larson (2008) confers, "We have made an enemy of invasive species to justify controlling and subjugating them"(p 16). One example is Garlic Mustard, a herb species native to Europe and some parts of Asia; mainly used as spice. According to Ontario Ministry of Natural Resources (2012), Garlic M... ...raphical Review 94.2 (2004): 178-198. EBSCO Host. Web. 15 Nov. 2013. Larson, Brendan. "Friend, Foe, Wonder, Peril." Alternative Journals. 34.1 (2008): 14-17. EBSCO Host. Web. 14 Nov. 2013. Schetter, Timothy A., Timothy L. Walters, and Karen V. Root. "A Multi-scale Spatial Analysis of Native and Exotic Plant Species Richness Within a Mixed-Disturbance Oak Savanna Landscape."Environmental Management 52.3 (2013): 581-584. EBSCO Host. Web. 16 Nov. 2013. Stinson, Kristina, Sylvan Kaufman, Luke Durbin, and Frank Lowenstein. "Impacts Of Garlic Mustard Invasion On A Forest Understory Community." Northeastern Naturalist 14.1 (2007): 73-88. EBSCO Host. Web. 13 Nov. 2013. "Terrestrial Invasive Species."Biodiversity. Ontario Ministry of Natural Resources, 4 Sept. 2013. Web. 13 Nov. 2013. .

Poor Communication in Workplace Essay

This project evaluates the problem of communication in organizations. It is based on my experience in Youth Health Partnership Organization. This organization works to improve health infrastructure in order to enhance health outcomes in communities. Communication is key to success of any organization. It determines whether an organization wills succeed in its mission or not. In spite of a lot of effort put to improve communication, some factors still affect and hinder effective communication. In Youth Health Partnership Organization, there existed differences between the effectiveness of employer’s message and what employees interpreted it. The management normally assume that that the way they communicate is received and interpreted well by employees. However, this is not always the case. RopeASW conducted a survey in 2009; where they found out that 55% of managers who responded to the survey assume they communicate well with workers. 65% of employees said that their seniors do not communicate well (Zaremba, 2010). In my study I found out that lack of credibility increases the communication gap between employers and employees. Many employees do not believe what they are told by management. This study shows that employees with longer tenure are less likely to belief their superiors than new employees. This proposal will focus on all causes of communication problem. It will also give recommendation in order to give good solutions to eliminate this problem. It contains a conclusion at the end. Statement of Problem             Communication is the most important and basic activity of a company. In organizations, communication is becoming more complex because of work activities and multi-cultural environment which is becoming complex at high rate. Availability of high transmission media also contribute to communication breakdown (Zaremba, 2010). Companies are required to focus more on communication so that they can effectively increase job satisfaction in work place. Lack of good communication leads to actions not completed. Management ends up being out of touch with the staff that it needs to motivate so that the company can operate at full potential. Poor communicate affects even the customer department making the company lose sales. It also makes organizations making poor decisions which affect the progress of the company. The company ends up losing workers and money. Many researchers have researched widely on communication issues. However, there has been few studies in this area. The need for this project is to explore the effects of poor communication, causes and solutions to the problem. The proposal is important to companies as it will help them put in place communication networks. These networks give different perspectives of employees. It will also assist companies boost the morale of employees as well as increasing job satisfaction. These benefits will be derived from this study. Management Plan             This section contains my qualification for carrying out project research. It also contains cost incurred. I already books and articles on communication, hence I used most of my time sifting through information, looking for key results. The only cost I incurred was in printing and copying articles. I obtained all sources of literature review from university library. My experience in Youth Health Partnership Organization helped me to assimilate proposed literature review. Literature Review             I started the project with the understanding that communication is the foundation of any organization. I discovered it is important to evaluate the solutions to communication problems. I reviewed relevant literature to support my study. I used literature related to communication; others expressed the effect of communication on job satisfaction of employees. I other literature showed the perception of both male and female in the organization. Finally, I included literature that dealt with ways of improving communication. Zaremba(2010) argues that there exist differences in the way male and female employees perceive communication behaviors of their seniors. According to Zaremba (2010) managers’ leadership style, conflict management skills contribute to effectiveness of communication. Research Methodology             In this research, different methods were used to collect information and data. Primary sources used were interviews and conversations. Journals were used as secondary sources. Variables             I used formal communication, informal communication and communication climate as my variables. The three variables were affected by various issues. Communication climate             This is the atmosphere that is created by people who use listening skills, verbal and non-verbal communication skills. It involves how communication takes place in an organization. The environment in which communication is taking place determines if communication will take place or not. Communication climate is affected by various factors and one of them is credibility (Klyuknanov, 2013). Credibility involves the qualification of the sources of information. It also involves the consistency with which knowledge is applied and the overall reliability. Credibility starts from the top level management and it trickles down to the middle level managers up to operational level. If workers believe that that their seniors lack credibility this contribute to poor and closed communication climate. The second factor that influences communication climate is trust. Trust is a firm reliance on the ability, integrity and character of a person. Whenever employees lack trust in their manager, communication is hindered. This is because lack of trust brings suspicion (Zaremba, 2010). Openness also affects communication climate. Openness is said to be a free expression of ones opinion and true feelings. It also refers to the ability to receive new ideas, relationships and new experiences. If people are not ready to express their ideas and opinions, then effective communication does not take place. Information cannot be shared where people fear retaliation or being betrayed (Rayundu, 2010).. Another factor the impacts on communication climate is existence of rumors. Poor communication is caused by exaggerated rumors and vindictive ones. At the same time, when rumors are innocuous, good communication climate is enhanced. Rule of assertiveness is the last factor. Enforcement of rules may or may not affect communication. Strict rules frustrate high performers. They also contribute to inflexibility. Formal communication             These are means of communication that are controlled by management. It involves sharing of ideas that support clear agendas where interaction of employees is structured. Formal communication can be in written or unwritten form. Written forms include newsletter, letter of congratulation, memos, and legal advisories. Non written forms include telephone calls, meetings, interviews and conferences. Problems arises when one caries communication outside the established channels. My research has revealed that if one tries to solve a problem in another person’s area, it leaves people in that areas feeling alienated and taken for granted. Informal communication             This is spontaneous and casual communication. It involves rumors, casual conversations and grapevines. Information is shared in socializing workers through conversation, text messages, telephone calls and electronic mails. Informal communication does not follow lines of authority. This can be misused to create an atmosphere of fear and suspicion (Rayundu, 2010). Recommendations Open communication climate             The management should establish supportive environment where workers can pass information to their seniors without fearing and being certain that the management will accept is the way it is without whether bad or good, favorable or unfavorable. They should also establish participative environment. This is an environment where employees feel that whatever they have to say counts. Best ideas and suggestions that improve productivity comes from workers in assembly line. Employees in customer care department are acquainted with a lot of information that can spell doom to marketing effort. Employees share information with management when they feel that they are treated as participants who are legitimate in the company. The management should focus in reducing complex reporting procedure, harsh regulatory policies, bureaucracy, and encumbering paper work because they discourage employees from participating actively. Actions should to be taken to encourage subordinates to participate actively. Managers, team leaders and supervisors must learn to listen to grievances, suggestions, complains and respond accordingly. Supervisors must be ready to open up to criticism that is brought by participation of employees and be ready to correct their behaviors and explain them. Management should ensure that supervisors and employees collaborate in order to have an open communication climate. Trusting Environment             Parties involved in sharing information must always tell the truth. This improves credibility of information communicated. Management should make sure they do not give contradicting information. For an organization to have good communication climate, it must ensure that information is true and the source can be trusted. This is because the belief in a person to be able to convey correct information is essential. Managers, team leaders and supervisors should lower their defenses in order to encourage sharing of information in an honest way such that truth is promoted. Appropriate action should be taken to follow communication intentions. Listening actively             During communication process, participants should offer full attention. One should turn and lean forward towards the other party. Eye contact should also be maintained during conversation. To enhance one’s ability, non verbal signals should be incorporated. One should let his colleague know he or she is listening by nodding his head, smiling and by making facial expressions. Arms should be kept folded and fists unclenched. During formal or informal communication, feedback should be given by paraphrasing the other person’s ideas. Having knowledge             Communication is always hindered whenever people of different cultures are involved in cross culture communication. It requires that one understands the potential problem and work on overcoming them. Whenever one is not successful, he should make necessary adjustments in order to succeed in the next period. When different languages are involved, misunderstanding increases due to translation. People need to bee aware that both verbal and non verbal communication has different meaning to different people. Cross cultural communication is hindered by verbal and non verbal communications because having different meaning. One should be forgiving and patient with others when a problem arises. A hostile, forceful and aggressive employer leads to poor communication. One ought to progress slowly rather than quickly whenever different cultures are involved without assume that you already know. When one is in a heated conflict, he or she should stop and think before he or she acts. Withdrawing gives a chance for one to reflect and think on the best course of action before acting. Having knowledge of cross cultural communication will help one to listen reflectively. One should also develop good behavior at the right place because what is considered as a good behavior may be a bad behavior in another culture. One can decide whether to stand when talking, look someone in the yes or not. Cultures have different ways of expressing emotions during communication. Sme people yell while others cry while angry. Others do not show any emotion. Overcoming these issues is only by being aware of the problem One should also give a summary of what the other person is saying. I also recommend asking appropriate and effective questions. This may involve simple things such as asking question in order to clarify ideas or points that are not clear. One should also remain open minded. Focusing on ones goals, questions and problems hinders one from listening, absorbing and understanding the other person. Interruptions should be kept at minimum and the speaker should be given enough time to finish whatever he is saying. Win-win approach             The management should use win-win approach in communication. When should concentrates on the needs and interest of speaker. One should not aim to gain victory or gain position over other people. In order to create good will among employees, win-win approach should be used because each person understands the needs of each other in this approach. In order to achieve this, employees should be encouraged to have self disclosure. They need to be encouraged to open up to their colleagues. They should be taught to appreciate and accept themselves first in order to be in a position to share information with other employees. This provides feedback to his or her colleagues on how their behaviors affect him or her. At the same time, supervisors should have empathy. They should try to understand and feel what others goes through. They should learn to respond to what is said, retain distance and objectivity, understand feelings of others in the message and also understand the content of the message. This will ultimately lead to win-n situation that boost communication. Conclusion             The focus of this proposal is to identify a problem in the work place and develop a solution to that issue. For this purpose, I identified poor communication as a major problem in workplace. I focused on three dimensions to communication. Communication climate can have a positive or negative effect on communication. It should be a supportive and participative climate. The second dimension is formal communication and the last one is informal communication. The recommendations I discussed in this proposal is for companies to maintain open communication climate, have a win-win approach to communication, create trusting environment. Participants should learn the skills of listening actively. This will not only improve communication but also increase job satisfaction. References Klyukanov, I. (2013). Digital humanities, scholarly communication and communication science. Modern communication studies, 2(1), 43-53. Rayudu, C. S. (2010). Communication (Rev. ed.). Mumbai [India: Himalaya Pub. House. Zaremba, A. J. (2010). Organizational communication (3rd ed.). New York: Oxford University Press. CarriÃÆ' ¨re, J., & Bourque, C. (2009). The effects of organizational communication on job satisfaction and organizational commitment in a land ambulance service and the mediating role of communication satisfaction. Career Development International, 14(1), 29-49. Ryabova, I. (2013). Communication components of management and organizational culture of the company. Modern communication studies, 2(2), 13-40. Book, I. (2009). Communication. Chicago: World Book, Inc.. Source document

Loblolly Pine, a Top 100 Common Tree in North America

Art and Literature in Augustan Rome - 1252 Words

Art and Literature in Augustan Rome The beginning of this time period comes with the death of Julius Caesar and the rise to power of his nephew, Octavius. He was in the Second Triumvirate that was formed to maintain order in Rome. Octavian, Marcus Lepidus, and Marc Antony ruled formally unlike the informal triumvirate of Julius Caesar. The triumvirate set out to execute members of the conspiracy against Julius Caesar. In 42 BC, Brutus and Cassius were finally defeated. In the following years the triumvirate diminished. In 36 BC, Lepidus retired. Marc Antony began to have affairs with Cleopatra, the queen of Egypt. These affairs briefly came to a pause when Antony married Octavian’s sister Octavia. Marc Antony later returns to Egypt and†¦show more content†¦Another example is that the poem also served in Augustus’s attempts to re-introduce Roman values into Roman society, including reverence for the gods. Aeneas continually showed reverence to the gods, just as he did when he left Dido because it was the god’s will. The poem continues to reflect these ideals by portraying Aeneas not as a man motivated by personal gain, but a man motivated by his love and loyalty to his country, people and gods. For Romans the Aeneid is seen as something mystical, which it may be, but for Augustus it is just another example of his use of literature and art as propaganda. Augustus also united the Empire through his use of the arts as a form of self-promotion and to promote the themes of his administration, such as peace, allegiance to Rome, and respect for tradition. He visually improved the city by constructing new buildings that were worthy of the powerful Empire. He made art into the materialization of Roman government which was an idea continued by his descendants and was declared a god. He knew that he had to portray his greatness in all the aspects of his subjects’ lives, including the arts. Three examples of such art are the Ara Pacis, the Temple of Mars, and the Res Ges tae Divi Augustus. The Ara Pacis was made to honor the triumphal return from Spain and Gaul of Augustus and to celebrate the peace established by his victories. The Temple of Mars was constructed in Rome, to giveShow MoreRelated Augustan Poetry Essay830 Words   |  4 PagesAugustan Poetry Often through hardship and nearly insurmountable difficulty great works of art are born. Although years of bloodshed and civil war had plagued Rome since the death of Julius Caesar, some of the most powerful and influential literature in the western world was developed in that timeframe. During the Age of Augustus (approximately 43 BC – 17 AD) such great writers as Virgil, Horace, Livy, Propertius, and Ovid created epic masterpieces of literature and philosophy. It was throughRead MoreAnalysis Of The Book Two Of The Aeneid 876 Words   |  4 Pageswas spattered throughout the pages of historical literature and art. 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